Fundraising 101: A Beginner’s Guide

These are my 10 favourite nuggets from my Fundraising 101 seminar. Not necessarily the most useful or most interesting…but my favourite…

  1. Fundraising is a real job and a real skill.
  2. Fundraising takes time or money. And time is money.
  3. Charities don’t like any form of fundraising until they do them.
  4. The cause is always greener on the other side.
  5. You are not your target audience.
  6. Do you want Brand Awareness or Money?
  7. “If your charity is called ‘Save The Whales’ every once in a while you need to save a whale.”
  8. If someone says, “Wouldn’t it be great if…” then assume it won’t happen.
  9. Your database is probably bigger than you think.
  10. If a fundraiser is bad don’t give up on fundraising.

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