How Your Charity Can Replicate The #IceBucketChallenge

Let me just get it out there straight away:

You can’t replicate the #IceBucketChallenge,
the #NoMakeUpSelfie
or the next big thing.

(I’m sorry – I kind of tricked you in to opening this blog post. But wait! I will tell you how to increase your chances.)

As I said before you can’t replicate these things and instead your fundraising should focus on things that are more scientific and more reliable. You also need to be ready just in case it does happen. I’ve got some tips here about how to be ready and Zoe Amar did an excellent post here.

So how do you increase the chances of an #IceBucketChallenge kicking off for your charity?

Through good old fashioned fundraising.

You see, ALS didn’t really benefit out of nowhere. When the Ice Bucket Challenge started it was vaguely for any charity, until one guy decided to bring ALS in to the mix. Why did he do it? Because one of his relatives had ALS, he had confidence in the charity, he knew they needed money, and he’d probably already donated to them.

So how do you replicate that?

  1. Gain people’s confidence by running effectively, being transparent, and showing the public how you help.
  2. Tell people you need money and what you’re going to do with it.
  3. Get people to donate to you through traditional fundraising which is proven to work.

If you have all that stuff in place then there’s a better chance the next big thing will come your way.

And even if it doesn’t? (Which it almost certainly won’t)

Well, you’ll still be raising money.


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