I’ve had a rough year this year and really right now I don’t have the energy or mindset to do my annual predictions for Irish fundraising – I’m circling the drain. But looking back at last year‘s predictions I would say we’re in for more of the same. So here’s a recap:
The Charity Regulator Will Disappoint Many
But many people think the regulator will somehow reduce what CEOs earn, get rid of ‘chuggers’, and eliminate some of the more questionable charities. They won’t – it just wouldn’t make any sense. And that’ll leave a few people lamenting the Charity Regulator as ‘another quango’. In fact, it’s been argued that ‘fundraising’ doesn’t even fall under the regulator at all.
SMS Giving Will Get MORE Expensive
The Data Commissioner put the kibosh on the opt-outs in any form which made the whole thing so much more expensive. And surely the ‘100% goes to the charity’ can’t last much longer?
Negative Media Coverage
Fundraising/chugging/salaries will receive huge negative, misinformed, one-sided media coverage in February, August and October.
Legacies Will Get Big
It’s already started, but in 2015 we’re going to really see legacy messaging drip-feeding through everything. You may as well just go update your will now and get it over with.
Cost Per Acquisition Is About To Go Nuts
More and more charities are finally getting round to recruiting regular donors, which is a great thing. But it’s also going to put pressure on the public, on the suppliers and on fundraisers. Combine that with stronger regulation, stricter data protection rules and more large charities bringing their face-to-face in-house (and driving up wages to an unsustainable level) and what you’ll see is an increase in your cost per acquisition.
What do you think we’re going to see in 2015?